A "corporate identity" is a concept that groups everything that makes (or should make) your business unique. And a professionally designed corporate identity results in a much profitable marketing: a cohesive look in all your communication is vital for building trust in your prospective's minds and so, increase conversion ratios.
Corporate identities evolve with time and growth, but their direction and foundation should not waver in order to maintain your prospective's trust and identification.
The stationery of your organization (Company Logo, visiting card, letterhead, Brochure, Email Newsletter envelope etc.) can go to places where you cannot always reach. They carry forward your oraganization's corporate identity and therefore they need to be done with care and consideration. In this competitive world, it is vital to have a unique identity to stay ahead in the competition.
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